End User License Agreement

Effective Date: March 29, 2026 | Last Updated: March 29, 2026

The Promptly Mom Agreement: Your Complete Legal Framework

This EULA is one part of a set of legally binding documents that together govern your relationship with Promptly Mom. By agreeing to this EULA, you also agree to each of the following documents, which are incorporated into this Agreement by reference as if fully set forth herein:

• Privacy Policy (promptlymom.com/legal/privacy-policy): Governs how we collect, use, store, and share your personal information, including sensitive data such as ethnicity, location, and family details. Describes your rights under GDPR, CPRA, PIPEDA, and other applicable privacy laws.
• Cookie Policy (promptlymom.com/legal/cookie-policy): Discloses all cookies, mobile device identifiers (Apple IDFA, Google GAID), SDK trackers, and similar technologies used on the Site and App. Explains how to manage your tracking preferences.
• Community Code of Conduct (promptlymom.com/legal/code-of-conduct): Outlines the behavioral expectations and content restrictions when using the Promptly Mom platform.

Severability

If any provision of this Agreement is found to be invalid, illegal, or unenforceable, that provision will be modified to the minimum extent necessary to make it enforceable, or severed if modification is not possible, and the remaining provisions will continue in full force and effect.

Waiver

No failure or delay by Promptly Mom in exercising any right under this Agreement will constitute a waiver of that right.

Assignment

You may not assign or transfer any of your rights or obligations under this Agreement without Promptly Mom's prior written consent. Promptly Mom may assign this Agreement in connection with a merger, acquisition, or sale of substantially all of its assets, with prior notice to you.

Notices

All notices from you to Promptly Mom must be sent by email to admin@promptlymom.com. Notices from Promptly Mom to you will be sent to the email address associated with your account or displayed as in-App notifications.

Language

This Agreement is drafted in English, which shall be the controlling language for all purposes. Any translation is provided for convenience only.

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Community Code of Conduct

Smart shortcuts. Real support. All in one circle.

Effective Date: March 29, 2026 | Last Updated: March 29, 2026

Welcome to the Circle

Promptly Mom was built on a simple idea: moms do better when they support each other. Our community — the Mom Circles, the shared tips, the honest conversations — only works when everyone in it feels safe, respected, and genuinely welcome.

This Code of Conduct sets the expectations for how we all show up here. It applies to every member, in every space on Promptly Mom: your profile, the Mom Circles, comments, direct messages, and anywhere else you interact with our community.

These aren't just rules. They are the values of this community written down. Most of you will never need to think about them twice — you already live by them. They exist so that the rare exception can't ruin what everyone else is building.

The Golden Rule

Before you post, share, comment, or message — ask yourself this one question:

"Would I be comfortable saying this in a room full of moms I just met?"

If the answer is yes, you're probably good. If you're not sure, reconsider. If the answer is no, don't post it.

Promptly Mom is a space built on warmth, honesty, and the shared understanding that parenting is hard — and nobody needs to make it harder. Assume good faith. Lead with kindness. Disagree without tearing each other down.

The Rules

The following rules apply everywhere on Promptly Mom. Specific Mom Circles may have additional rules set by Circle leaders, posted in the Circle's description. In all cases, the rules below are the floor, not the ceiling.

Rule 1: Be Human. Be Kind.

Treat every member as a real person going through real things. Sarcasm, condescension, and passive-aggression have no place here. Constructive disagreement is welcome — personal attacks are not.

• Do: Offer support, share your experience, disagree respectfully, work collaboratively, and ask questions with genuine curiosity.
• Don't: Mock, belittle, insult, or publicly shame another member — even indirectly or "jokingly."

If you wouldn't say it to someone's face over coffee, don't say it here.

Rule 2: No Harassment, Bullying, or Threats.

Harassment is not tolerated in any form. This includes behavior directed at a member inside or outside the App that a reasonable person would find unwanted, hostile, or intimidating.

Prohibited conduct includes:

• Sending unwanted messages, repeated contact after a member has indicated they want you to stop, or coordinating others to target a member.
• Threatening harm to any person, their family, pets, property, or reputation.
• Using our platform to continue a dispute or conflict that originated elsewhere.
• Contacting a member through other channels to continue behavior they've blocked or reported here.

Violations of this rule may result in immediate suspension pending review.

Rule 3: No Hate Speech or Discrimination.

Promptly Mom is for every mom. Content that attacks, demeans, or dehumanizes a person or group based on any protected characteristic is strictly prohibited. Protected characteristics include but are not limited to: race, ethnicity, national origin, religion, gender identity, sexual orientation, age, disability, family structure, parenting choices, immigration status, or socioeconomic background.

There is no "it was just a joke" exception. Context matters, but content that causes genuine harm to a group will be removed regardless of stated intent.

Rule 4: Protect Privacy. Never Doxx.

Do not share any personal information about another person — whether a member of this community or anyone else — without their explicit consent. This applies even if the information is technically "public" somewhere else. Information about children is especially protected.

• Real names, addresses, phone numbers, email addresses, or workplace information.
• Photos, screenshots, or identifying details shared in confidence elsewhere.
• Any information about a person's family members, children, or household.

Rule 5: Keep It Real. No Misinformation or Impersonation.

Our community depends on trust. Deliberately spreading false information — especially on topics affecting health, safety, child development, or medical care — undermines that trust and can cause real harm.

• Do not post content you know to be false, or that a reasonable person would recognize as dangerous misinformation, particularly regarding medical treatments, vaccines, medications, or child health recommendations.
• Do not misrepresent yourself as another member, a Promptly Mom employee or official, a healthcare provider, legal professional, or any other individual or organization.

Rule 6: No Spam, Self-Promotion, or Commercial Solicitation.

Mom Circles are for genuine community connection — not marketing channels. Prohibited conduct includes:

• Posting the same or substantially similar content across multiple Circles.
• Soliciting purchases, referrals, or sign-ups for outside products or services without prior approval from Promptly Mom.
• Operating fake accounts or using automation to post, like, or engage with content.
• Recruiting members to join multi-level marketing programs, investment schemes, or subscription services.

Sharing products you genuinely love, in context, is the spirit of this community. Turning every post into an advertisement is not. If you have a great idea you want to build, reach out to us at admin@promptlymom.com.

Rule 7: No Harmful or Illegal Content.

Do not post, share, or link to content that:

• Depicts, facilitates, or promotes illegal activity of any kind.
• Sexualizes or endangers any person, especially minors.
• Promotes or glorifies self-harm, eating disorders, or suicide.
• Contains graphic violence or disturbing imagery.
• Facilitates the unauthorized collection or sharing of another person's personal data.
• Infringes on the intellectual property rights of any individual or company.

Promptly Mom will report content that constitutes a credible threat to human safety, child exploitation, or other serious criminal activity to appropriate authorities without prior notice.

Rule 8: Respect the Circle. Stay On Topic.

Each Mom Circle has a purpose and a community built around it. Respect that.

• Post content that is relevant to the Circle's stated topic and purpose.
• Follow any additional rules posted by Circle leaders in their Circle description.
• Do not use Circle spaces to continue arguments or feuds from other areas of the platform.

Circle leaders are empowered by Promptly Mom to moderate content within their Circles consistent with this Code of Conduct. Their decisions on Circle-specific content are final, subject to appeal to Promptly Mom in cases involving potential violations of this Code. If you have your own topic and want to form your own Mom Circle, please do!

Rule 9: Use the Report Button. Don't Take Matters Into Your Own Hands.

If you see something that violates this Code of Conduct, report it using the in-app reporting tool. Do not publicly call out or shame the member, coordinate with others to target them, or attempt to take enforcement action yourself.

Your reports are never ignored. Every report is reviewed by a human member of our team. We may not always be able to share the outcome of a review due to privacy considerations, but we act on every credible report.

Enforcement: How We Handle Violations

Promptly Mom takes a proportional approach to enforcement. Promptly Mom reserves the sole and absolute right to remove any content, restrict any account, remove any member from any or all Mom Circles, suspend any account, or permanently ban any user from the platform, at any time, for any conduct that violates this Code of Conduct or that we determine, in our sole discretion, is harmful to our community.

Appeals

We believe in fairness. If you receive an enforcement action and believe it was applied in error, you have the right to appeal.

• Submit your appeal within 14 days of receiving notice of the enforcement action.
• Send your appeal to: admin@promptlymom.com with the subject line "Code of Conduct Appeal."
• Include your account name, the action taken, and a clear explanation of why you believe the decision was in error.
• Our team will review your appeal and respond within 10 business days.
• Appeals are reviewed by a member of the Promptly Mom team who was not involved in the original enforcement decision.
• Appeals are limited to one per enforcement action. Promptly Mom's decision on appeal is final. Appeals that are abusive or that contain threats toward our team will be denied without further consideration.

How to Report a Violation

• Tap the ••• (three dots) menu on any post, comment, or profile to access the "Report" option.
• Select the most relevant reason from the dropdown and add any additional context in the text field.
• For urgent matters involving threats to personal safety, illegal activity, or content involving the exploitation of minors, email admin@promptlymom.com directly. We monitor this address 7 days a week.
• Reports are confidential. The person you report will not be notified that a report was filed by you.

A Note on Mom Circle Leaders

Mom Circles can be led by community members who have been granted Circle Leader status by Promptly Mom. Circle Leaders are expected to enforce this Code of Conduct within their Circles and may not use their leadership role to target, harass, or retaliate against members; create or enforce Circle rules that conflict with this Code; exclude members from a Circle based on any protected characteristic; or promote their own commercial interests in ways that exploit their Circle's members.

Promptly Mom reserves the right to remove Circle Leader status from any member at any time, for any reason, and to dissolve any Circle that we determine is being operated in a manner inconsistent with the values and rules of this community.

Updates to This Code

Promptly Mom may update this Code of Conduct at any time. We will notify you of material changes by posting the updated Code with a revised effective date, sending a notification through the App, and/or emailing you at the address associated with your account.

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Cookie Policy

Smart shortcuts. Real support. All in one circle.

Effective Date: March 29, 2026 | Last Updated: March 29, 2026

Section 1 — What Are Cookies and Similar Technologies?

Cookies are small text files placed on your device when you visit a website or use an app. They help websites and apps remember information about your visit. This Policy covers all of them, collectively referred to as "cookies and tracking technologies":

Browser Cookies

Small text files stored in your web browser. May be first-party (set by promptlymom.com directly) or third-party (set by our service providers, such as Google Analytics). Browser cookies have a defined expiry date and are deleted automatically when they expire or when you clear your browser's cache.

Mobile Device Identifiers

• Apple IDFA (Identifier for Advertisers): A unique, resettable identifier assigned by Apple to iOS devices. Requires your explicit permission through Apple's App Tracking Transparency (ATT) prompt.
• Google GAID (Google Advertising ID): The Android equivalent of the IDFA. A resettable device identifier used for analytics and advertising measurement on Android devices.
• IDFV (Identifier for Vendor): An Apple-assigned identifier shared across all apps from Promptly Mom. Unlike the IDFA, the IDFV does not require ATT permission and is used for first-party analytics only.

Pixel Tags & Web Beacons

Tiny, invisible images or code snippets embedded in web pages or emails. When loaded, they signal to a server that a page or email has been opened. Used for email open tracking and conversion measurement.

Local Storage & Session Storage

Browser-based storage mechanisms that allow websites to store data locally on your device. Session storage is cleared when you close your browser; local storage persists until cleared manually.

Software Development Kit (SDK) Trackers

Code libraries embedded in our mobile app that allow third-party service providers (such as Google Firebase) to collect usage data directly from within the app. SDKs can collect device information, usage patterns, crash reports, and performance metrics.

Section 2 — Categories of Cookies We Use

Category 1: Strictly Necessary / Essential

Required to operate our Services. The App and Site cannot function properly without these cookies. They enable core functionality including logging in, maintaining your session, security protections, and remembering your consent choices.

Category 2: Analytics & Performance

Help us understand how users interact with the App and Site — which pages are visited most, where users encounter errors, how long sessions last, and which features drive engagement. Consent required (except where data is fully anonymized at the point of collection).

Category 3: Functionality & Personalization

Enable enhanced functionality and personalization features — such as remembering your language preference, your saved profile settings, and which Mom Circles you have joined. Consent required in certain jurisdictions.

Category 4: Marketing & Advertising

Used to measure the effectiveness of our marketing campaigns, track referral sources, and — where you have given consent — show you relevant promotional content about Promptly Mom on third-party platforms. We do not use these technologies to sell your data to third-party advertisers.

Section 3 — Specific Cookies and Tracking Technologies We Use

The following tables identify the specific cookies and technologies currently in use on the Promptly Mom website and App. If you would like the most current disclosure, contact admin@promptlymom.com.

3.1 First-Party Cookies (Set by Promptly Mom)

3.2 Google Cookies and Technologies

We use Google services including Google Analytics 4 (GA4) and Google Tag Manager (GTM) on our website. For a full description of Google's data practices, see Google's Privacy Policy at policies.google.com/privacy.

3.3 Apple Device Technologies (iOS App)

3.4 Google / Android Device Technologies (Android App)

Section 4 — How We Use Cookies

Cookies and tracking technologies allow us to:

• Keep you securely logged in and prevent unauthorized access to your account.
• Remember your preferences, settings, and Mom Circle memberships between sessions.
• Understand how members use the App and Site — what they find helpful, where they get stuck, and which features they return to most — so we can improve.
• Measure the effectiveness of marketing campaigns.
• Protect the security and integrity of our Services by detecting unusual activity, bot traffic, and fraud.
• Comply with legal obligations, including recording your consent choices.

We do not use cookies or tracking technologies to:

• Build advertising profiles to sell to third-party ad networks.
• Track your activity on other companies' apps or websites without your explicit consent (via ATT on iOS or your GAID opt-out on Android).
• Make automated decisions with significant legal or similarly significant effects on you.

Section 5 — Third-Party Service Providers

Section 6 — Your Choices and How to Manage Cookies

6.1 Consent Banner (Website)

When you first visit the Promptly Mom website, a consent banner will be displayed. You can accept all cookies, reject all non-essential cookies, or customize your preferences by toggling individual cookie categories on or off. You can change your preferences at any time by clicking the "Cookie Settings" link in the footer of any page on our Site.

6.2 App Permissions (iOS — Apple ATT)

When you first open the Promptly Mom iOS app, Apple will display its standard App Tracking Transparency (ATT) prompt. You can change this permission at any time in your iPhone or iPad settings: go to Settings → Privacy & Security → Tracking, and toggle Promptly Mom on or off.

6.3 App Permissions (Android — Google Advertising ID)

On Android devices, you can control advertising-related tracking through your device settings: go to Settings → Privacy → Ads. Select "Delete advertising ID" to prevent all apps on your device from using your GAID for advertising purposes.

6.4 Browser Settings

• Google Chrome: Settings → Privacy and Security → Cookies and other site data
• Apple Safari: Settings → Safari → Privacy & Security
• Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
• Microsoft Edge: Settings → Privacy, Search, and Services → Cookies

6.5 Google Analytics Opt-Out

To opt out of Google Analytics tracking across all websites, you can install the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout.

6.6 Email Tracking

Marketing emails we send may include a tracking pixel. To avoid tracking: disable automatic image loading in your email client, or opt out of marketing emails by clicking the "Unsubscribe" link in any marketing email.

Section 7 — Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) setting. There is currently no universal standard for how websites must respond to DNT signals, and our Site does not currently alter its data collection practices in response to DNT signals. We encourage you to use the specific opt-out tools described in Section 6 above, which provide more granular and reliable control.

Section 8 — Jurisdiction-Specific Disclosures

8.1 EEA, Switzerland, and United Kingdom (GDPR / ePrivacy Directive)

We comply with the EU ePrivacy Directive and GDPR requirements for cookie consent. We will not set any non-essential cookies on your device without your prior, freely given, specific, informed, and unambiguous consent. Our legal basis for strictly necessary cookies is legitimate interests (Article 6(1)(f) GDPR). Our legal basis for all other cookies is consent (Article 6(1)(a) GDPR).

8.2 California (CPRA / CCPA)

California residents have the right to opt out of the "sale" or "sharing" of personal information. We do not sell personal information. We honor Global Privacy Control (GPC) signals from supported browsers as a valid opt-out of cookie-based sharing under the CPRA.

8.3 Canada (PIPEDA / Quebec Law 25)

For users in Canada, we obtain meaningful consent before setting non-essential cookies. Quebec's Law 25 imposes additional transparency requirements, including the disclosure of the identity of all parties to whom personal information may be communicated via cookies. This disclosure is provided in Section 5 above.

Section 9 — Updates to This Cookie Policy

We may update this Cookie Policy from time to time. When we make material changes, we will update the "Last Updated" date and, where required by law, present you with a refreshed consent banner. Your continued use of our Services after the effective date of any update constitutes your acceptance of the revised Policy.

Section 10 — Contact Us

Promptly Mom, LLC
Attn: Privacy Officer
Email: admin@promptlymom.com
Cookie Settings: Available in the footer of promptlymom.com
Website: www.promptlymom.com